New York – (August 2, 2012) – Robert F.X. Sillerman, the entertainment mogul whose business acumen revolutionized the concert industry, today announced the acquisition of Dayglow
productions, (Life in Color) – the “World’s Largest Paint Party.”
Dayglow joins previously announced Disco Donnie Presents as the initial
assets of his newly created holding company, which is poised to make
significant forays into electronic dance music (EDM).
Dayglow, founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz, is a six year old production and promotions company which stages more than 125 concerts annually in the United States and international dance capitals such as Warsaw and Melbourne. It’s renowned for its mix of high energy music, theatrical acts and its famous paint blast known as the “World’s Largest Paint Party.” Dayglow entertains more than 500,000 people annually and has featured live performances by some of the genre’s most revered DJs such as Axwell, Alesso, Benny Bennassi, Chuckie, R3hab and resident DJ David Solano.
“Dayglow has become one of the leading brands in EDM and developed a winning formula,“ said Sillerman. “We’re looking forward to working together to further leverage the Dayglow brand in the U.S. and abroad, and expanding their offerings.”
Dayglow marks the second acquisition for the company which announced the purchase of Disco Donnie Presents in June. Sillerman plans as many as 30-50 additional deals to come to fruition in the coming months, creating a vast network of EDM producers and promoters.
In addition, as a differentiator, Sillerman would develop unique products to connect people after they attend EDM events. “Most EDM fans attend three to five events a year. There are 360 other days in a year. We want to extend the experience well past the time they are attending an event and enjoying it.”
“We believe that this partnership will give us the tools to continue to expand our brand worldwide and take our show to a whole new level, where our fans will experience something never seen before in EDM,” said Dayglow President Sebastian Solano.
The model for the current company is SFX, a company Sillerman founded and ran in the 1990s, which transformed the concert industry.
Sillerman had founded SFX Broadcasting in 1992, which eventually purchased and operated more than 120 radio stations. He then sold the company’s radio business for $2.1 billion in 1997. But as part of the deal, he retained control of the company’s live entertainment business, which he spun off and called SFX Entertainment.
At SFX Entertainment, he purchased and consolidated the operations of regional promoters and his company became the world’s largest producer, promoter and presenter of live entertainment. In 1999, more than 60 million people attended over 27,000 events promoted or produced by SFX. In 2000, SFX was acquired by Clear Channel Communications, Inc., in a merger valued at $4.5 billion. The promotions business eventually became what is now Live Nation.
ABOUT ROBERT F.X. SILLERMAN
Sillerman is also currently the Executive Chairman and CEO of Viggle Inc., which he launched in 2010. Viggle is a loyalty program that gives people real rewards, such as gift cards, coupons or merchandise, for watching television. Viggle, which is available on iOs and Android devices, was created to develop products and services to encourage consumers to engage in different ways with entertainment, and uses its proprietary audio recognition technology to identify and reward its users for their television preferences. More than one million registered users have downloaded Viggle and have been rewarded for watching television and interacting with “Viggle Live” and “My Guy” programs that enhance viewer experience through real time polls, games and quizzes.
Prior to the formation of Viggle, Sillerman focused on iconic entertainment properties. In 2005, he founded CKX, Inc., which acquired the rights to the name, image and likeness of Elvis Presley and the operations of Graceland. It also purchased similar rights in a deal with Muhammad Ali in 2006. CKX’s largest purchase was its 2005 acquisition of 19 Entertainment, the company that created and owned the television show American Idol and all its international versions, which air in more than 100 countries. Sillerman stepped down as Chairman and CEO in 2010 and subsequently formed Viggle.
Dayglow, founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz, is a six year old production and promotions company which stages more than 125 concerts annually in the United States and international dance capitals such as Warsaw and Melbourne. It’s renowned for its mix of high energy music, theatrical acts and its famous paint blast known as the “World’s Largest Paint Party.” Dayglow entertains more than 500,000 people annually and has featured live performances by some of the genre’s most revered DJs such as Axwell, Alesso, Benny Bennassi, Chuckie, R3hab and resident DJ David Solano.
“Dayglow has become one of the leading brands in EDM and developed a winning formula,“ said Sillerman. “We’re looking forward to working together to further leverage the Dayglow brand in the U.S. and abroad, and expanding their offerings.”
Dayglow marks the second acquisition for the company which announced the purchase of Disco Donnie Presents in June. Sillerman plans as many as 30-50 additional deals to come to fruition in the coming months, creating a vast network of EDM producers and promoters.
In addition, as a differentiator, Sillerman would develop unique products to connect people after they attend EDM events. “Most EDM fans attend three to five events a year. There are 360 other days in a year. We want to extend the experience well past the time they are attending an event and enjoying it.”
“We believe that this partnership will give us the tools to continue to expand our brand worldwide and take our show to a whole new level, where our fans will experience something never seen before in EDM,” said Dayglow President Sebastian Solano.
The model for the current company is SFX, a company Sillerman founded and ran in the 1990s, which transformed the concert industry.
Sillerman had founded SFX Broadcasting in 1992, which eventually purchased and operated more than 120 radio stations. He then sold the company’s radio business for $2.1 billion in 1997. But as part of the deal, he retained control of the company’s live entertainment business, which he spun off and called SFX Entertainment.
At SFX Entertainment, he purchased and consolidated the operations of regional promoters and his company became the world’s largest producer, promoter and presenter of live entertainment. In 1999, more than 60 million people attended over 27,000 events promoted or produced by SFX. In 2000, SFX was acquired by Clear Channel Communications, Inc., in a merger valued at $4.5 billion. The promotions business eventually became what is now Live Nation.
ABOUT ROBERT F.X. SILLERMAN
Sillerman is also currently the Executive Chairman and CEO of Viggle Inc., which he launched in 2010. Viggle is a loyalty program that gives people real rewards, such as gift cards, coupons or merchandise, for watching television. Viggle, which is available on iOs and Android devices, was created to develop products and services to encourage consumers to engage in different ways with entertainment, and uses its proprietary audio recognition technology to identify and reward its users for their television preferences. More than one million registered users have downloaded Viggle and have been rewarded for watching television and interacting with “Viggle Live” and “My Guy” programs that enhance viewer experience through real time polls, games and quizzes.
Prior to the formation of Viggle, Sillerman focused on iconic entertainment properties. In 2005, he founded CKX, Inc., which acquired the rights to the name, image and likeness of Elvis Presley and the operations of Graceland. It also purchased similar rights in a deal with Muhammad Ali in 2006. CKX’s largest purchase was its 2005 acquisition of 19 Entertainment, the company that created and owned the television show American Idol and all its international versions, which air in more than 100 countries. Sillerman stepped down as Chairman and CEO in 2010 and subsequently formed Viggle.
No comments:
Post a Comment