New York, NY - Today Denim & Supply Ralph Lauren and the rising
global superstar, Avicii, released their co-produced music video which
includes an exclusive remix of his latest hit, “Silhouettes,” depicting a
captivated crowd enthralled by the heart-pounding music from the
GRAMMY®-nominated DJ. The music video and remix are part Avicii’s
collaboration with the Denim & Supply Ralph Lauren Fall 2012
campaign. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir,
“Silhouettes” is yet another flawless musical showcase from one of the
biggest EDM stars in the world. The video was shot in New York City with
lucky Avicii fans in the crowd.
“There are so many ideas that come up when you’re crafting a new track. It’s exciting to be able to go back and remix a song like ‘Silhouettes’, to find a whole new direction to take the creative energy,” said Avicii. “And filming the video was a blast. I think we were able to stay true to the spirit of the song, as well as the inspiration behind the Denim & Supply Ralph Lauren brand.”
The premier of the video comes on the eve of Avicii’s Lollapalooza performance, part of his impressive festival headline run around the globe. Watch the video on DenimAndSupply.com/Avicii and across VEVO, the world’s leading all-premium music video and entertainment platform, which includes VEVO.com, mobile & tablet apps, connected TVs and syndication partners: AOL, Facebook, Yahoo! Music and YouTube.
In addition, to celebrate Denim & Supply Ralph Lauren’s one year anniversary and their collaboration, Avicii will perform in Union Square in San Francisco on Tuesday, September 4th at 6pm. The following day, fans have access to a free download of Avicii’s exclusive remix “Silhouettes” for a limited time. For further details, check out DenimAndSupply.com/Avicii.
“There are so many ideas that come up when you’re crafting a new track. It’s exciting to be able to go back and remix a song like ‘Silhouettes’, to find a whole new direction to take the creative energy,” said Avicii. “And filming the video was a blast. I think we were able to stay true to the spirit of the song, as well as the inspiration behind the Denim & Supply Ralph Lauren brand.”
The premier of the video comes on the eve of Avicii’s Lollapalooza performance, part of his impressive festival headline run around the globe. Watch the video on DenimAndSupply.com/Avicii and across VEVO, the world’s leading all-premium music video and entertainment platform, which includes VEVO.com, mobile & tablet apps, connected TVs and syndication partners: AOL, Facebook, Yahoo! Music and YouTube.
In addition, to celebrate Denim & Supply Ralph Lauren’s one year anniversary and their collaboration, Avicii will perform in Union Square in San Francisco on Tuesday, September 4th at 6pm. The following day, fans have access to a free download of Avicii’s exclusive remix “Silhouettes” for a limited time. For further details, check out DenimAndSupply.com/Avicii.
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