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It's not an article

I'm moving this thread to the Public Relations Forum as that's a better fit for your questions.

You'll also want to read this thread about other places to distribute your press release and tips about free vs. paid.

To answer your questions:

1. Because this is my first press release should I use the FREE option and save the paid option for later or is it best to start with $200 option that allows keyword embedded links?

See link above to other thread.

2. Should I only submit to prWeb or should I submit to as many free options as I can find?

See link above to other thread.

3. My press release is about 800 words. Should it be longer/shorter?

Much shorter. A press release is almost never over 500 words.

4. Do you have any suggestions on getting the article picked up by news sites?

It's not an article, it's a press release (big difference). Creating an optimized press release will help with this.

5. Should the press release be more facts or story?

A press release, by nature, consists of facts. It is not an article or an advertisement. See this article for more information about writing a press release.

6. Is it OK to do it from a first person narrative?

No, you'll want to have a good understanding of what a press release is and isn't or you'll be wasting your time and money with any distribution efforts. A press release is not done in first person and is not a narrative. It is an account of who, what, when, where and why that is written in order to inform a reporter of why what you're about to say is important to their readers.

Think about what you're going to write. Then pretend you've told the information to a reporter of a newspaper/magazine/site. He/she asks you, "Why would my readers care?" That's the question your release has to answer.

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