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Sprinkles Cupcakes co-founders ring NASDAQ opening bell; bakery gifts custom cupcakes to magazines

With Sprinkles Cupcakes set to open in New York City on May 13th at 780 Lexington Avenue between 60th and 61st, there is a huge media blitz going on, as well as free cupcakes from the Sprinklesmobile through May 10th. Sprinkles co-founders Charles and Candace Nelson rang the NASDAQ opening bell this morning, and they’ve been (forgive me) sprinkling local magazine offices with custom cupcakes. Here are six photos we found via Twitter, of personalized cupcakes for Us Weekly, BlackBook, Gotham, Town & Country, O. The Oprah Magazine and Saveur.. And confidential to Sprinkles: we'd love some Cupcakes Take the Cake cupcakes!

On a personal note, having tried Sprinkles Cupcakes several times in Los Angeles as well as in Chicago, I'm looking forward to this opening. Their chocolate peanut butter is a personal favorite, as is their chocolate marshmallow, and for the vegan and gluten-free cupcake eaters, they have daily offerings, which I think is something we're going to see more and more bakeries adopting (as many already have). And something cool: May 13-29 they'll be selling salty caramel cupcakes!

And if you're a registered nurse reading this today, May 6th, you can get a free cupcake for Nurses Day by showing your ID at any Sprinkles location,


Us Weekly cupcakes


BlackBook cupcakes - see their post


Gotham cupcakes


Town & Country cupcakes


O., The Oprah Magazine cupcakes

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